Select a Brand metric from the list below to discover more
In this section, you will find definitions of the terminology and jargon you may find when analyzing a digital brand campaign.
Brand campaigns should focus on reach against your audience, long user dwell times when viewing your ads, or getting users to watch a video to completion. You should not judge the success of a brand campaign with performance metrics such as conversions or clicks.
Softer brand metrics such as awareness and consideration should be benchmarked and monitored over a period of time to see if your campaigns are having a long-term effect on the brand. This section concerns digital brand metrics that can be measured during a campaign.
What is a CPM? CPM stands for Cost Per Mille
What is a video View Through Rate? We'll show you how to calculate VTR
What is frequency in marketing and advertising? How can you calculate the average frequency of a campaign?
What is an impression in marketing and advertising? How to calculate how many impressions you will serve
We explain what reach is in marketing, show how to calculate the average reach and discuss the challenges of measurement
What is a digital advertising video view? And why can no one agree on the standard length of one?
What is viewability in digital advertising? How do you calculate it? What are the current standards adopted across the industry?