Brand Metrics

Select a Brand metric from the list below to discover more


In this section, you will find definitions of the terminology and jargon you may find when analyzing a digital brand campaign.

Brand campaigns should focus on reach against your audience, long user dwell times when viewing your ads, or getting users to watch a video to completion. You should not judge the success of a brand campaign with performance metrics such as conversions or clicks.

Softer brand metrics such as awareness and consideration should be benchmarked and monitored over a period of time to see if your campaigns are having a long-term effect on the brand. This section concerns digital brand metrics that can be measured during a campaign.