We aim to dispel the notion that the digital marketing world is incomprehensible and hard to navigate by providing you with definitions of metrics and buzzwords, and ad calculators - all with clear examples.
Digital Media Metrics is split into "Brand" or "Performance" metrics. Brand refers to metrics relating to branding objectives (e.g. Impressions and Reach) while Performance refers to metrics relating to influencing a user to take a specific action (e.g. Click or a Conversion).
All content is produced by marketing professionals, with multiple years of experience working in leading holding group agencies, in digital focused roles, advising global clients with digital media strategy and planning, buying and adtech solutions.