Performance Metrics
Select a Performance metric from the list below to discover more
Metrics
In this section you will find definitions of the terminology and jargon you may find when analysing a digital performance campaign.
The sole focus of a performance campaign revolves around influencing your audience to take an specific action, be it a click, a conversion or a page land, for example. The performance should be judged against clear benchmarks and targets, defined in the planning phase before the activity goes live.
This type of activity is also referred to as DR (direct response) or acquisition campaigns.
Metrics
CPA
We explain what a CPA is in digital marketing and how to calculate it
CPC
What is CPC and how to calculate it?
CTR
What is CTR? What is the CTR formula? What is a good CTR and how can you improve it in order to boost traffic?
Click
Ad click definition and calculator
Conversion
What is a conversion is and why it is important to track them?