Performance Metrics

Select a Performance metric from the list below to discover more


In this section you will find definitions of the terminology and jargon you may find when analysing a digital performance campaign.

The sole focus of a performance campaign revolves around influencing your audience to take an specific action, be it a click, a conversion or a page land, for example. The performance should be judged against clear benchmarks and targets, defined in the planning phase before the activity goes live.

This type of activity is also referred to as DR (direct response) or acquisition campaigns.